The Omnipresence of Surfing
“Identifying with this wave culture is not the same as being a good surfer, in fact it is very far from it. Being a surfer requires effort and dedication, respect for the environment and the ability to practice it and as we know not everyone can, but many want it. It is this longing that has generated that surfing has been present for some years now in marquees, magazines or television commercials, people feel identified with this surfer culture and want to be part of it.”
Source: https://www.surferrule.com/la-omnipresencia-del-surf/